“Introduction to Computational Advertising”,斯坦福大学的“计算广告学导引”这门课程应该是目前最好入门材料了,可惜没有视频课程。我大概在去年下半年看过,近期有同事讲一篇论文的时候用了相关PPT,才发现它的课件在不断的更新和优化中,有兴趣了解计算广告学的同学可以关注:
http://www.stanford.edu/class/msande239/
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Class information
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Lecture 1: Introduction, Supplementary notes
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Lecture 2: Marketplace design, In class presentation, Supplementary notes
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Lecture 3: Sponsored search 1, In class presentation
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Lecture 4: Sponsored search 2, In class presentation
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Lecture 5: Display advertising 1, In class presentation
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Lecture 6: Display advertising 2, In class presentation
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Lecture 7: Targeting, In class presentation
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Lecture 8: Recommender systems, In class presentation 1, In class presentation 2
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Lecture 9: Mobile, video, and other emerging formats, In class presentation 1, In class presentation 2